A Lifelong Journey of Entrepreneurship, Innovation, and Automotive Passion
From the picturesque landscapes of eastern Canada to the bustling streets of Vancouver, Jurgen's life has been a remarkable journey filled with entrepreneurial endeavors, a deep-rooted love for all things automotive, and a relentless pursuit of customer driven innovation.
Jurgen's story begins in eastern Canada, where he spent his childhood before embarking on a transformative move, with family to the vibrant west coast city of Vancouver. It was in Vancouver that his lifelong fascination with cars and his entrepreneurial spirit would find fertile ground to flourish.
From a very tender age, Jurgen displayed a remarkable affinity for wheels and engines. At the age of just four, he hopped into a go-kart, setting the stage for a future filled with the thrill of driving and automobiles. Simultaneously, at the age of six, he discovered the world of dirt bikes, reveling in the freedom of off-road adventures and a few years of motocross racing. This dual passion for racing and machinery would become an integral part of Jurgen's life.
But Jurgen's early years were not solely spent on the racetrack or with automobiles. He displayed a budding entrepreneurial spirit by renting his father's landscaping equipment on weekends to mow lawns in the neighborhood. This early taste of entrepreneurship sowed the seeds for what would become a career marked by innovation and business acumen.
As Jurgen grew older, he delved into various business ventures, including network marketing and pet product imports. His diverse experiences further honed his entrepreneurial skills and reinforced his determination to succeed.
In 1999, Jurgen took his first steps into the automotive industry by launching "So Clean Auto Detailing." Operating out of his garage, he provided meticulous auto detailing services, initially catering to friends, family, and the night racing community in Richmond, BC. This venture was the spark that ignited Jurgen's path in the automotive world.
The year 2002 marked a significant milestone when Jurgen opened "Downtown Auto Spa" at 55 East 5th Ave in Vancouver. This high-end auto spa was aimed at serving the elite clientele of the downtown core, offering a range of automotive services.
Jurgen's journey took a pivotal turn when he received clear bra training from Nuno at Shadow Tint in Calgary, Alberta. This training led him to become the first person to introduce clear bra paint protection film (PPF) to the Vancouver automotive market. He initially used 3M PPF before transitioning to the revolutionary XPEL ULTIMATE PPF, a testament to his commitment to staying at the cutting edge of industry advancements.
As his business continued to thrive, Jurgen transitioned away from detailing to create "Vancouver ClearBra," a specialized service dedicated exclusively to clear bra PPF using XPEL products.
In 2021, Jurgen expanded his operations across the border to the United States, founding "Seattle ClearBra" in Redmond, Washington. This location offers an array of automotive protection services, including XPEL paint protection film, XPEL automotive window tint, XPEL FUSION PLUS ceramic coating, and color change vinyl wraps.
In a surprising twist, Jurgen began training to obtain his private pilot's license with the FAA in 2022, flying a G6 Cirrus SR20 airplane for an eventual use for business purposes. This move reflects his unyielding determination to explore new horizons and conquer new challenges.
And now, as we approach November 2023, Jurgen is on the cusp of yet another exciting endeavor—the opening of "Nashville ClearBra" in Nashville, Tennessee. This marks the beginning of his expansion into the eastern United States, where he will continue to offer high-quality XPEL automotive protection services to discerning clients.
Jurgen's journey is a testament to the power of passion, hard work, and an unwavering commitment to excellence. With an eye to the future, Jurgen's entrepreneurial spirit and dedication to innovation promise even more exciting developments in the years to come, as he continues to leave an indelible mark on the automotive protection industry in the USA.